History museum

A new LEGO® pop-up shop opens at the Natural History Museum in London

Claire Bevan, Retail Manager at the Natural History Museum, added: “We love working with The LEGO Group as they share our hope for building a more sustainable future, and we recognize the importance of sparking imagination and curiosity through play.”

Isabel Graham, Head of Marketing, The LEGO Group UK & Ireland, said: “Encouraging imagination and supporting learning through play continues to be at the heart of everything we do at the LEGO Group and so we’re really excited to be working with the Natural History Museum, which is such an iconic and inspiring place for kids and families.

The pop-up store will be open until September 18, 2022.

Every purchase in the Natural History Museum‘s boutique and online store helps support the Museum’s 350 scientists and their vital work, including finding solutions to the planetary emergency.

To find out more about the museum’s events and activities, including a range of events to celebrate the exciting return of Dippy, the nation’s favorite dinosaur, visit https://www.nhm.ac.uk/visit/ whats-on.html .

ENDS

*Gifts with purchases over £30* while stocks last. Spend at least £30 in a single transaction on official LEGO® products between the 1st june and 10e August 2022.

Notes to editors:

For more information, photos or to arrange a press visit to the pop-up store, please contact [email protected]

About the Natural History Museum

The Natural History Museum is both a world-renowned scientific research center and the most visited indoor attraction in the UK last year. With a vision of a future in which people and the planet thrive, he is uniquely positioned to be a powerful champion for balancing the needs of humanity with those of the natural world.

It is the custodian of one of the world’s largest scientific collections comprising over 80 million specimens accessed by researchers around the world both in person and through over 30 billion digital data downloads to date. The Museum’s 350 scientists are finding solutions to the planetary emergency, from the loss of biodiversity to the sustainable extraction of natural resources.

The Museum uses its global reach and influence to fulfill its mission to create Earth Defenders – to inform, inspire and empower everyone to make a difference for nature. We welcome millions of visitors through our doors each year, our website received 17 million visits last year and our traveling exhibitions have been viewed by approximately 20 million people over the past 10 years.

About The LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its LEGO® brick foundation, lets children and fans build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark, in 1932 by Ole Kirk Kristiansen, its name is derived from the two Danish words LEg GOdt, which means “to play well”. Today, the LEGO Group remains a family business headquartered in Billund. However, its products are now sold in over 140 countries around the world.

For more information, visit www.LEGO.com.