Art museum

Turkey’s First Digital Art and New Media Museum Opens


A first of its kind in Turkey bringing together technology, science and art, the X Media Art Museum (XMAM) is now open to visitors.


“The works belong to several people, not just one person. At XMAM, the audience becomes part of the museum. He is involved both physically and emotionally. XMAM’s first exhibition brings together the data, which has more than 500 years of cultural and artistic heritage, with the public. We will continue to research and further develop this art,” said Mert Fırat, one of the founders of the museum.

Stating that a permanent digital art museum has been opened in Turkey for the first time, Muzaffer Yıldırım, another founder of the museum, said, “XMAM is a first in its field. Art meets museum visitors with a different experience. The museum exhibits will change every three months. The Leonardo Da Vinci Experience, our first exhibition, describes Leonardo Da Vinci not only as a painter but also with a scientific study of his works. The combination of the piece with the music of Ludovico Einaudi and Mercan Dede, the composer of the Oscar-winning film Nomadland, also makes this exhibition an unforgettable experience.

The exhibition “Leonardo Da Vinci: Wisdom of AI Light” by famous studio Ouchhh, starting with Leonardo Da Vinci’s drawings and continuing with 3D modeling, uses the artist’s inventions, machine drawings and sketches as database. Leonardo Da Vinci’s knowledge of artificial intelligence is reflected in an abstract aesthetic language throughout space in the form of particles with 15 billion brush strokes.

XMAM will also host trainings, workshops and production activities. The museum, which will also organize educational programs for children, will produce works that integrate art and technology into people’s lives. Esra Özkan is the director of the digital art museum, founded by Fırat, Yıldırım, Ferdi Buyer and Eylül Duranağaç Ali. DasDas founders Didem Balçın, Harun Tekin and Koray Candemir support the museum, located in Metropol Istanbul.